Whirr. Whoosh. Whirr. Whoosh.
Hear that? That’s the sound of posters being printed. They advertise the upcoming Olympic Games in Paris, France. The posters feature some classic scenes of Paris. The Eiffel Tower. The Stade de France (the national stadium). People enjoying a giant party.
“It’s the Art Deco style,” says Joachim Roncin. Mr. Roncin is the 2024 Olympics design director. “I wanted something very flamboyant, very rich, very colorful. It’s typical of Paris.”
Art Deco is a style of art. It started in Paris around 100 years ago. Art Deco artists love simple shapes and bold colors. Why is this the perfect time to bring Art Deco back to the posters? Because it’s an anniversary. Paris last hosted the Olympics 100 years ago.
Artist Ugo Gattoni drew this year’s posters by hand. He spent more than 2,000 hours working on them. It took six months just to decide which colors to use! “Just like the 1924 poster, this poster has to work in 100 years’ time,” the artist says.
Watch your calendar. The Olympics will take place between July 26 and August 11. Next, people with disabilities will compete in the Paralympics between August 28 and September 8.
Between 15,000 and 30,000 posters will be sold. The smallest cost 20 euros (about $22). The largest cost 40 euros ($43). But Parisians can see them for free. The artwork is already posted on billboards around the city.
Having gifts that differ according to the grace given to us, let us use them. — Romans 12:6
Why? Artists can use their God-given gifts to bring people together. They tell stories and the history of the world.
