It’s a tricky time for turkey farmers. They need to figure out how much turkey people want for Thanksgiving this year. Millions of Americans plan to have smaller celebrations because of the pandemic. That leaves turkey farmers and grocers scrambling to stock different sizes of turkeys.
Kroger is the nation’s largest grocery chain. It has purchased more turkeys than usual––in all sizes. Walmart will carry whole turkeys, but it’s also stocking extra turkey breasts. That’s in case people don’t want to cook a whole bird. Many grocers are also offering chickens and ducks for households that won’t host a crowd.
Angela Wilson owns Avedano’s Holly Park Market in San Francisco, California. Ms. Wilson thinks this Thanksgiving might be busier because more customers are staying home for the holiday.
Turkey farmers are trying to guess what people want. Do they want big birds or smaller ones? Farmer Dede Bois decided to harvest her turkeys earlier. That’s in case customers want smaller birds. She’s spent months trying to figure out how the coronavirus will impact the holidays. “We’ve invested so much time and energy and love into these birds, and the whole point is that they . . . are celebrated with people for these great meals. We’re just really hoping that still happens,” she says.
Many companies worry that their biggest birds won’t end up on Thanksgiving tables. Butterball usually sells 30 percent of America’s 40 million Thanksgiving turkeys. The company will have its usual stock of large and smaller turkeys. “Don’t be afraid to go big,” says Rebecca Welch. She’s the senior brand manager for seasonal at Butterball. “It’s just as easy to cook a large turkey as it is a smaller one, and it means more leftovers.”