Le Butter Shop opened in July in Paris, France. It’s just a short walk from the Eiffel Tower. The name doesn’t lie—this shop sells butter, butter, and more butter. It’s a celebration of France’s favorite fat. 

The store stocks about 30 varieties of butter. They come from different producers throughout France. Some have subtle flavor differences. Others feature bold flavors—shallot, garlic, seaweed, chocolate, strawberry. The shop plans to introduce a croissant-flavored butter next. 

“Most people come in with wanting to try one or two butters, they end up trying 25 butters because they’re just so curious,” says store owner Erwan Leo. 

At Le Butter Shop, customers tend to taste before they buy. Good butter, like good coffee, has subtle flavor notes. You won’t taste them all if you scarf it down! There’s a method to butter tasting. 

“You have to grab your spoon, you put it on your palate, on your tongue,” says Mr. Leo. “It has to melt a little bit, and then the flavors are going to start coming one by one.” 

To shop at Le Butter Shop, you’ll want to know some French butter lingo. Beurre doux is unsalted butter. Demi-sel, or “half-salt,” has some salt. Beurre sale is fully salted—you can sometimes feel the salt crystals in it. 

People visit from around the globe. Mehreen Himayat and Salman Bin Ehsan are from Ireland—another country known for butter. They saw videos about Le Butter Shop before coming to France. 

“We came here just to taste the butter,” says Mr. Bin Ehsan. 

How do the French stay so healthy despite their love of fatty butter? Mr. Leo suggests walking a lot and practicing moderation. No more than four sandwiches per day. 

Oh, taste and see that the Lord is good! — Psalm 34:8 

Why? You can experience unexpected wonder in ordinary ingredients—if you slow down to taste them well!