Roses are red. Violets are blue. Sunshine is yellow. Grass is green. The Google logo is . . . all of the above.

God didn’t make the world black and white. He made it bursting with colors. And Google is finding out that’s good for businesses.

Google is just one of many corporations researching the power of color. They know about how people shop. Shoppers usually make decisions in less than 90 seconds. And those decisions are based largely on color.

Try this. Close your eyes. Think about some businesses you know. What color do you associate with Home Depot? How about Coca-Cola?

Home Depot is orange. That’s because its first signs were made from orange circus tents. More than 100 years ago, Coca-Cola was shipped in red barrels. The red color let people know the barrels contained Coca-Cola instead of beer.

We know that the right color on a product can make you feel excited. The right color in a workspace can comfort you. What else will color researchers discover?